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The launch of augmented reality game Pokémon Go has been a resounding success for Nintendo and app developer Niantic. Reports suggest it to be the most popular mobile game in US history, with the number of daily active users at times surpassing Twitter, Facebook, and Tinder. But one of its most interesting features is not within the game onscreen at all.
Based on the 20-year-old Nintendo franchise, the aim of the game is to walk around real-world locations in order to capture “in the wild” Pokémon generated in the game. Using a smartphone’s camera, the augmented reality app allows players to find the Pokémon superimposed onto real spaces, with the aim to catch all the Pokémon in predefined geographical locations. Additional bonuses come through checking in at “Pokéstops” – smaller geographical landmarks that the game defines as significant. A visit to a café, pub, or bakery for example could see you rewarded with a number of items to make it easier to “catch them all”.