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Technology often needs a “killer app” to gain mass market appeal.
For the touch screen, it was the iPhone; for wearables, the Fitbit. Augmented reality games have been around for more than a decade, so what was it about Pokémon GO that allowed it to become a global phenomenon?
We believe it can be attributed to three core social components of the game: the blending of the virtual and the real, geo-location and the success of existing Pokémon culture.